Electronic commerce, which had been deploying globally for years, had its greatest boom in 2020 due to the COVID-19 pandemic. Today, projections point which, by the end of 2022, will have generated about 5.4 billion dollars worldwide. Ecommerce, API and integration are key concepts for business growth, profitability, positioning and success.
4 APIs that you should evaluate for your digital store
APIs allow your eCommerce platform to easily integrate state-of-the-art features that optimize the user journey and shopping experience.
Take note of some of the most important:
1. APIs of eCommerce platforms
In this case, the API integrates to your eCommerce platform functionalities for product management (identification of items, descriptions, detailed specifications, images and price information, etc.), as well as to optimize the buying and selling process with functionalities of order management and data visualization of the profile of your clients.
Payment solutions also come in at this point, essential to provide a first-rate experience.
It considers that, at the Latin American level, 75.3% of shopping carts are abandoned, having among the many reasons for this the long and complex payment processes in the eCommerce pages.
2. Delivery API for e-commerce shipments
Given the relevance of on-time and quality deliveries in any eCommerce, a shipping API is essential to offer a comprehensive quality shopping experience. This service allows you to manage end-to-end orders with extremely high-value functionalities, such as:
- Automatic shipping quote.
- Label printing.
- Real-time tracking of deliveries.
3. Messaging API for e-commerce
eCommerce has evolved into a conversational commerce, characterized by consolidating experiences in messaging channels in order to boost sales through personalized interactions and quality support.
In this strategy, both chatbots and the different communication platforms with clients play a preponderant role.
The messaging API allows you to integrate functions to your web and mobile applications to automatically send SMS, voice messages, push notifications and emails.
4. CRM and ERP APIs
The API integration of an ERP allows you to integrate key functionalities to your store for the efficient management of business resources, such as billing, accounting and stock management.
For its part, the integration with the CRM allows you to link the customer management platform with the e-commerce platform, thus optimizing customer service, buying and selling processes and even marketing actions.
5. Geolocation APIs
This integration, which links your eCommerce pages with platforms such as Google Maps, allows you to provide customers with a quality experience based on their geographic location, as well as the ability to easily locate your physical stores.
Codster, an expert company in web and mobile application development, is expert in API integrations. It can help you implement the necessary APIs to optimize the performance and functionality of your e-commerce. Contact us. Please please